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Raw Edges' design process

When designing the bookstand, Yael Mer and Shay Alkalay of Raw Edges decided to create something that breaks with their usual colourful pieces and opted for something minimalist that shows off the wood.  

“The starting point for this particular project was that it had to be all about the book. Our piece became a device to elevate the book and serve the book. We stripped the piece back, realising that it didn’t need to scream. We made a modest, graceful and minimalist object.” - Yael Mer, Raw Edges