"We wanted to stop and pause to reflect upon how and why we develop furniture and in doing so share our learnings with the skilled makers we work with and the wider design community in Australia.

We have developed a number of furniture collections over years however we have never previously performed a formal life cycle assessment of our work to understand the true environmental impact of our work. It felt that this could be an interesting process to share externally in the hope of encouraging others to question what it means to design responsibly. 

We are looking to provoke and inform conversation between designers, makers and the design industry alike. To ask how we can improve the development of furniture and how we can support local manufacture in Australia today in an environmentally sensitive way and the role of material selection within that.  We have naively posed this question through the development of a new furniture piece - The Cove Lounge."

Tom Fereday