The Story of Designposts

One of the most important additions for London Design Festival 2021, the Designposts project introduces a series of wooden sculptures to the streets of London, each capturing the spirit of one of the festival's 10 dedicated design districts.

A collaboration between LDF, the American Hardwood Export Council (AHEC), and three leading British furniture makers – Benchmark Furniture (West Berkshire), Sebastian Cox (South East London) and Jan Hendzel Studio (South East London), the initiative pays tribute to the diverse history and creative culture of London’s neighbourhoods; giving emerging designers a platform to showcase their talent; festival-goers a free open-air exhibition of thought-provoking art and design; and to present the potential of an underused and highly sustainable material – American red oak – to Europe’s creative community.