• toca-madera_1_carousel_image.jpg
  • toca-madera_1_carousel_image.jpg
  • toca-madera_1_carousel_image.jpg
  • toca-madera_1_carousel_image.jpg

Toca Madera

AHEC, together with AIDI Industrial Design Engineering Association, created a competition for young professional designers in Spain. More than 40 designers from all over Spain participated and were challenged to create "infinite objects"; objects to survive the test of time, all made using American red oak.

Eight finalist projects were chosen and were on display in February this year at the Fernán Gómez Cultural Center in Madrid, as part of Madrid Design Festival 2020. From cradle to cradle won both the people's vote and was the selected winner of the committee, formed by renowned Spanish designers, representatives of national institutions in the design field, specialized communicators and representatives of the organizing associations. Runners-up were Dew and Tuberete Barlovento.


For press materials click here

From cradle to cradle

By María Ruiz de Elvira Nadal, Celia Martínez Otaduy and Daniel Romero Pérez


By Irena Ventsislávova


By Fernando Hernández Castellón


By Sergio Rodríguez Casado


By María Mandaryna

Reinterpretar lo infinito

By Jaume Molina López

Rojo Furoshiki

By María Risueño Domínguez

Taburete Barlovento

By Andres Mariño Maza

The Competition

Making at La Navarra