Forest Tales
Partners
American Hardwood Export Council (AHEC)
For over 30 years, the American Hardwood Export Council (AHEC) has been at the forefront of wood promotion in Europe, successfully building a distinctive and creative brand for US hardwoods. AHEC’s support for creative design projects such as Connected, Legacy and MultiPly for the London Design Festival demonstrate the performance potential of these sustainable materials and provide valuable inspiration.
AHEC has pioneered the modelling of environmental Life Cycle Assessment (LCA) for hardwoods, an approach that has since been adopted by other industries. LCA measures a number of impacts: primary energy demand (from renewable and non-renewable resources); global warming potential; acidification potential; eutrophication potential; and photochemical ozone creation potentia
Studio Swine
Studio Swine is a London/Tokyo based design studio founded by Japanese Architect Azusa Murakami and British Artist Alexander Groves. Their work straddles between the spheres of sculpture, installations and cinema, blending poetry and research into immersive experiences.
Key collaborators
A project by the American Hardwood Export Council (AHEC)
Curation & exhibition design: Studio Swine
Art direction: Petr Krejci
Photography & video: Petr Krejci
Graphic design: Spin Studio
Production: Altofragile
Project management: AHEC / DAG
With thanks to: Triennale Milano, the Design Museum London, Kunstgewerbemuseum Berlin, Wallpaper*, Benchmark Furniture, Holzfreude, Wewood, Fowseng, Evostyle, Riva 1920, Arteria, Imola Legno, Set Up Allestimenti