MILAN, ITALY

WOOD: CHERRY

Alessandra Fumagalli Romario is a product designer based in Milan. After her degree at the Polytechnic of Milan she moved to London to continue her studies at the Royal College of Art, where she graduated in 2019 in Design Product. During her last year of her masters she developed “Imaginary Language”, a tool to foster creativity. The project has been nominated for the “Design kids award 2019” and has won the “KI award”. Her approach to design is holistic and responsible: she always combines different disciples into her research with the aim of designing products that are socially and environmentally sustainable.

One aspect of many people’s lives that changed over lockdown was our new reliance on platforms such as Zoom. We discovered new things about people from the objects on the shelves behind them. ‘We have new boundaries but, at the same time, many disappeared,’ Fumagalli Romario points out. ‘It was a new way of having a relationship with people. Everything moved from the physical dimension to a virtual one. And it was very interesting for me to see people using their own environments to express themselves. The private and the public space got completely mixed together. That made me wonder how we can regain control of our private sphere.’