Aude Saint Joanis’s highly sculptural design draws inspiration from Park Royal’s industrial heritage, referencing its former Guinness brewery (once the largest in the world), its current whisky distillery, and the barrel-making craft tradition that both have kept alive. The form of the Designpost represents a barrel in the process of forming, a nod to the dramatic transformation that the district is currently undergoing, and to the evolving community of craftspeople and makers that has made its home here. Furthermore, because Aude’s piece is made from oak – the principal material used by coopers to make barrels – there is a material connection, too.