THE DESIGNER
Adam Goodrum grew up in Western Australia then moved to Sydney to study industrial design. Since graduating he has received many accolades including the 'Young Designer of the Year' and the prestigious ‘Bombay Sapphire Design Award’. In 2007 he was selected as one of the most influential Australians in the Bulletin Magazine “Smart 100” - Design and Architecture. In 2015 Adam received the Indesign Luminary award and his installation “Unfolding” won the NGV Riggs Prize.
Focusing on furniture, product and interior design his work unifies functionality with aesthetic. Central to much of Adam’s work is his fascination for movement, geometry and bold colour.
His practice combines self-initiated work with an impressive list of clients including Cappellini, Normann Copenhagen, Veuve Clicquot and Cult. Adam is also a founding member of Broached Commissions.
This is Adam’s second collaboration with AHEC.
Interview with Adam Goodrum
Adam on…
CREATING THE NEW RANGE:
I was thrilled to be given the opportunity to have a limited edition version of the Bilgola collection. The collection is primarily about timber, so what better way than to realise the pieces in other beautiful species of timber.
The Bilgola range is constructed of refined elements requiring timber with great strength. Both the cherry and tulipwood have performed beautifully and added a new look to the standard collection.
THE IMPORTANCE OF CONSIDERING THE ENVIRONMENTAL IMPACT OF DESIGN:
It should be fundamental to anyone’s practice. Nearly all my projects in production exist in very small numbers and are created at a level of quality that will last a lifetime. Material selection is very important. I am fascinated to know that all the wood used to create the Bilgola Limited Edition designs would be replaced in the US forest in less than one second.
AMERICAN CHERRY AND TULIPWOOD:
I appreciate the colour and grain in both timbers and find it appealing that neither is as commonly used as other timbers. Cherry is softer looking than walnut as is tulipwood to ash. They are both stable timbers with good weight to strength ratio. Both have a tight grain perfect for glue, machining and finishing.