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Design K - Dubai-based interior design firm – recently announced the completion of a one of a kind environmentally-conscious store in Oman. Go Green Oman, located in the heart of Muscat, is the first ever ‘package-free’ supermarket to open in the GCC region.

As the region’s first ever packaging-free store, Design K was focused on the way in which customers would navigate around the space. This involved very detailed thinking around the set up planning and proposed product display, recognizing that retail design is not purely about the aesthetics of the space, but also about how it will perform functionally and commercially. The team wanted to ensure customers felt at ease when navigating around what would be a very new concept to them. A delicate balance between function, design and customer experience was key.

The design had to incorporate a large number of functional business requirements including ample storage and display units categorized by products, functional seating areas, a chiller area and large deli counter. The unique hands-on approach with the client saw the Design K team working alongside them with every last element on the inventory list to ensure it was represented and displayed in harmony with the overall design concept. Additional specialist aspects included a number of wall units that were to incorporate gravity and scoop bins, a method in which customers placed groceries into reusable containers.

A material combination of American ash veneer, ample greenery, a seamless grey flooring finish and exposed ceiling with thoughtfully selected accessories completed the design concept. Working directly with Muscat-based United Excellent Projects, the team created furniture and joinery using both American ash lumber and veneers.

The result? A natural, light filled Scandinavian-style space using visual storytelling that guides customers through the new concept store in an organic way.

The airy lightness felt as you enter the space combined with the green-filled exposed ceiling features, natural looking display units and thoughtfully placed resting areas take you on a grocery shopping journey filled with calm. From the merchandise tables to the vegetable stands and deli counter, every last corner is considered a true representation of the eco-conscious brand.

“I strive to bring a sense of delight and peace through design to all of my projects, and Go Green Oman presented the perfect opportunity to instill this belief. We’re very proud of the outcome, having developed a design that truly emphasizes and tells the story of the store’s commitment to the environment,” comments Karen Pissarra of Design K.

Roderick Wiles, AHEC Regional Director says, “I am delighted to see sustainable materials specified for an environmentally-conscious project. This is a great example of form and function working in harmony and the outcome is a fresh, clean and welcoming space that exudes well-being.”

The wholesome, thoughtful and green-focused store is now open in Muscat, Oman, welcoming discerning customers from across the city to shop without packaging. A pinnacle project that supports the country’s 2040 vision for a greener future.


About Design K

Design K is a Dubai-based boutique design studio that specializes in interior design as well as production of bespoke furnishings and accessories. Founded by designer Karen Pissarra a few years ago, who has become known for her minimalist, contemporary, yet warm, considered approach style.  We proud ourselves on creating original spaces and pieces that reflect not only the needs of our clients but also their personalities and lifestyles.

Web: www.designk.co

IG: @designk__

Image credits: www.nateleecocks.com