Shin created a low table, only 400mm high, that users are invited to assemble themselves. Ikare takes its cues from ‘the IKEA effect’, which was identified by a trio of academics – Michael I. Norton from Harvard Business School, Yale’s Daniel Mochon, and Dan Ariely of Duke – who published three studies in 2011, suggesting that consumers place a disproportionately high value on products they've partially created. ‘I just wanted to distort IKEA’s meaning,’ explains the Seoul-based designer. ‘Ikare about the earth; Ikare about the object; and Ikare about the people. My philosophy is encapsulated by that word.’