• Forest landscape
  • Milan-Expo-Floor_White-oak-(20)_carousel.jpg
    • GROWN IN SECONDS

      We regularly call on historic federal forest inventories to demonstrate the remarkable sustainability of American hardwoods. The American hardwood timber resource is large and growing rapidly; between 1953 and 2012 the volume of hardwood growing stock increased by 130%. We use this inventory data to calculate that it takes less than 25 seconds for the American white oak in this 500m2 deck to be replaced by natural forest regrowth.

  • Invisible store of happiness
    • WOODEN STRUCTURE WITH A LOWER CARBON FOOTPRINT THAN AN iPhone

      We conduct an environmental life cycle assessment of every creative project we undertake to highlight the positive environmental impact of wood. This means we know that Sebastian Cox and Laura Ellen Bacon, creators of the Invisible Store of Happiness, produced less carbon in the manufacture of their 2.8 metre high and 4.4 metre long wooden structure than an iPhone 6.