Growing Interest in Australia
Targeted design presentations reveal growing interest in American hardwoods
AHEC’s Architectural Marketing Consultant travelled to Melbourne in early March, where he gave six in-house presentations to architectural practices and interior design studios. As in previous visits, these one to one and a half hour, focused events, proved to be very popular with the attendees and provided an excellent forum for learning about the design potential offered by American hardwoods, as well as their environmental credentials. In all, some fifty or so designers attended these events and these were from some of Australia’s leading architectural practices, many of which operate all over the country, as well as internationally.
These sessions also highlighted how much interest there is in learning about American hardwoods and how to specify them in Australia. There is a general trend towards new looks and species. White oak, in particular, with its pronounced grain, provides a distinctively patterned alternative to some of the common domestic species, which tend to be quarter sawn for stability in drying.