AHEC to exhibit at BuildNZ from 26-28 June
Is American Hardwood The Most Environmentally Friendly Building Material On The Planet? Visit the American Hardwood Export Council’s stand at BuildNZ|designex 2011 (26-28 June, ASB Showgrounds Auckland) to find out why the American hardwood industry believes it has an environmental profile that is hard to beat. AHEC is so confident in its claim regarding the environmental credentials that it is subjecting the U.S. hardwood industry's production and distribution chain to independent Life Cycle Assessment. Architects, specifiers, designers and end-users will also be supplied with technical information on the full range of species, products and sources of supply.
In April 2011, AHEC exhibited at designEX in Melbourne and the challenged Australian designers and specifiers, making them sit up and take notice that U.S. hardwood is amongst the most environmentally friendly buildings material on the planet.
Roderick Wiles, AHEC Director who will be representing AHEC in its first year at buildNZ, believe that the U.S. hardwood industry has an environmental profile that is hard to beat.
Research and statistics make for a compelling argument. For example, between 1953 and 2007 (a period of significant increase in U.S. wood demand) the volume of hardwood standing in U.S. forests more than doubled from 5 billion m3 to 11.4 billion m3.
Additionally, preliminary results from an on-going life cycle assessment (LCA) of the carbon footprint of American hardwoods shipped to New Zealand show that the carbon sequestered (stored) in the wood during growth more than offsets the carbon emitted during extraction, processing and transport to New Zealand distributors.
An alternative to the familiar design aesthetic
New Zealand architects and designers are also driving demand by their desire and need to explore new products and materials and gain an alternative to familiar design aesthetics. Hardwoods from America offer specifiers, manufacturers and end-users a great variety of colour, grain and character; from the warm, darker tones of walnut, red alder, elm, cherry and red oak to the lighter hues of white oak, maple and ash.
Visit AHEC’s stand to meet Roderick Wiles, gain a guide to the species and learn more about American hardwood’s environmental credentials.
The American Hardwood Export Council (AHEC) is the leading international trade association for the U.S. hardwood industry, representing the committed exporters among U.S. hardwood companies and all the major U.S. hardwood production trade associations. AHEC runs a worldwide programme to promote American hardwoods in over 50 export markets, concentrating on providing architects, specifiers, designers and end-users with technical information on the range of species, products and sources of supply. In addition, AHEC also produces a full range of technical publications. Visit: www.americanhardwood.org.
For more press information, please contact:
Suzanne La Fontaine, Account Director, Communicado
Tel: 03 9522 9908 / 0431 524 083