New approach to trade exhibitions
Von: David Venables in Events
I have just returned from Turkey where we were exhibiting at Intermob with an American hardwood pavilion.
I have been visiting and exhibiting at trade shows all over Europe for a long time now and it has always struck me how wasteful they can often be. Huge elaborate structures are erected for just a few days and then along come the skips! With the traditional painted chipboard or MDF structure it is often more cost effective to throw it away and start again fresh each time. So this issue drove us to invest in a completely new approach. Our stand-builders Silverwood Exhibitions www.silverwood-exhibitions.com made the Intermob pavilion using a series of high quality "sail" shaped joinery elements in American ash that can be re-used time and time again. But what is even better, is they can be repositioned to suit a wide range of sizes and styles of stand. We plan to be at three shows next year; Ecobuild in the UK in March, Interzum in Cologne in May and then the new UK Timber show in Coventry in September. All we have to do is change the layout each time for; a great new look, lower environmental footprint, and a smaller bill!
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